Looking at human behavior, we prefer to laugh before crying.
Making commercials is a business, but art remains a core component in everything we create. Convoy's original content are stories we make for ourselves that we hope will resonate with others.
Some of our most-recent stories tell of a neglectful father narcissistically-obsessed with social media fame (Follow Me); an extremely abusive, narcissistic head football coach (Division III: Football's Finest); a group of narcissist friends who must rain on each other's parade (Dream Crushers). Maybe there's a theme here?